Daily Archives: October 5, 2021

Dynamic Keyword Insertion: The PPC Feature That Launched a Thousand Lawsuits!

If you’re reading this, you probably know what dynamic keyword insertion is, and just want to know about the legal implications. But just in case, a quick bit of background. Dynamic keyword insertion is a feature used by major PPC (Pay Per Click) advertising networks such as Google Ads and Microsoft Advertising (Bing Ads as it was known…

What is an Expert Witness?

In 1996 I was a technology consultant and author—I’d recently written the second edition of the best-selling Complete Idiot’s Guide to the Internet—when I received a phone call (or was it an email?) from an attorney working for Microsoft. I don’t recall whether this was an in-house attorney or a law firm working for the…