I am a highly experienced Online Commerce Expert Witness; I’ve provided Online Commerce Expert Witness Services to legal firms involved in litigation related to Online Commerce technology, Internet technology, and digital marketing since 1996. I’ve served as an online commerce expert witness in numerous cases related to Online Commerce, in areas such as online marketing and advertising (in particular SEO [Search Engine Optimization] and PPC [Pay Per Click advertising]), Web development, online commerce patents, Amazon Marketplace disputes, and so on. For instance:
- DDR Holdings, LLC v. Hotels.com L.P., et. al
A precedent-setting online commerce patent case; I testified in the Eastern District of Texas
- Coaster Co. of America v. Xiamei
I served as an Online Commerce Expert Witness in this Lanham Act case related to the sale of “knock-off” products on Amazon
- Walker Digital v. Expedia
A patent case related to online commerce software
- Geotag, Inc. v. Starbucks, et al
A patent case related to the use of store locators — I had dozens of clients, including The Cheesecake Factory, Patagonia, Chick-fil-A, Safeway, and Costco
- Katherine Dines v. Toys “R” Us Delaware, Inc.
An online commerce trademark case related to the misclassification of products on the ToysRUs.com Web site
- Expedia Hotel Taxes and Fees Litigation, Consolidated Civil Action
A class action related to the presentation of taxes and fees to buyers on Hotel.com and Expedia.com
- Charles F. Fryberger v. TripTelevision, LLC & Apple Vacations
A copyright case related to the online commerce use of Plaintiff’s videos
- Essociate, Inc. v. 4355768 Canada, Inc./Crakmedia
An online commerce /affiliate-marketing patent case
- Discovery Communications, Inc. v. Amazon.com, Inc.
A patent case related to online commerce technology
I have very extensive experience in online commerce and Web development and. I built my first Web site in late 1993 or early 1994, my first online commerce Web site in 1997, and have built, designed, and project managed many Web sites since.
I was the founder of an online commerce service provider (providing online commerce technology to small businesses), funded by one of the world’s largest Venture Capital firms. I was also VP of Marketing for a Web-applications development company and VP of Web Solutions for a national ISP, with a 60-person Web-development team. Since 2004 I’ve been providing consulting services in the area of online commerce and digital marketing to Avvo, Zillow, Amazon.com, Lonely Planet, Honey Baked Ham, Tower Records, and literally hundreds of other companies.
I am the author of dozens of books about working online and online commerce: the Complete Idiot’s Guide to the Internet (7 editions from 1993 – 2000), SEO for Dummies (7 editions since 2003), Pay Per Click Search Engine Marketing for Dummies, and more.
Find out about Peter Kent’s Online Commerce Experience here.