Peter Kent: Search Engine Optimization Expert Witness

I provide Search Engine Optimization Expert Witness Services (that is, SEO Expert Witness services) in legal cases involving SEO technology or business.

I’ve been working in Search Engine Optimization for many years, since at least 1999 (I began working on the Internet starting in 1993, when I wrote the Complete Idiot’s Guide to the Internet). I’m the author of the best-selling SEO book, Search Engine Optimization for Dummies: I wrote the first edition in 2003, and have written 6 more editions since then (the most recent edition–now called SEO for Dummies–was published late in 2019). I’ve also provided SEO consulting services to many different firms, including Zillow, Amazon, Avvo, Dunn & Bradstreet, Honey Baked Ham, Lonely Planet, and literally hundreds of smaller companies.

As for my Search Engine Optimization Expert Witness services, I’ve worked on numerous cases over the years, such as:

  • Bradley S. Cohen v. Ross B. Hansen, Northwest Territorial Mint, S. Firebaugh
    The use of Search Engine Optimization in order to boost defamatory Web sites in the search results. I testified at trial as an SEO Expert Witness. My client won a $38M judgement.
  • Louis Bacon v. Peter Nygård
    Defendant allegedly used Search Engine Optimization to defame Plaintiff.
  • IPR (Inter Partes Review) of U.S. Patents 8,478,746, 8,135,706, 8,478,700
    Search Engine Optimization software patents.
  • HoneyBaked Ham Co, Inc v Honey Baked Ham, LLC
    Search Engine Optimization, PPC, and Google Shopping issues.
  • International Metaphysical Ministry v. Wisdom of The Heart Church
    Defendant accused of “black hat” Search Engine Optimization that damaged Plaintiff.
  • ZipfWorks, Inc. v. PromoCodeWatch, LLC
    Alleged theft of Search Engine Optimization-related trade secrets.
  • Unimed International, Inc. v. Dermagist, Inc., et al.
    SEO issues related to a sham-review Web site disparaging Plaintiff.
  • Select Comfort Corporation v. John Baxter & Dires, LLC d/b/a Touch Beds & Personal Comfort Beds
    I worked as a Search Engine Optimization Expert Witness in this case looking at both SEO and PPC issues related to use of Plaintiff’s mark.
  • The Universal Church v. The Universal Life Church/ULC Monastery et al
    The use of Plaintiff’s marks in various Web-site elements for SEO purposes.
  • Karl D. Shehu and Shehu LLC, v. William Adams et al
    Related to Plaintiff’s Search Engine Optimization practices.
  • DR Distributors, LLC v. 21 Smoking, Inc. et al
    The use of Search Engine Optimization keywords in meta tags.
  • Quia Corporation v. Mattel, Inc.
    SEO effects of Defendant’s use of Plaintiff’s trademark.
  • International Oddities Inc v. Brian Petruzzi et al.
    Use of Plaintiff’s trademark throughout Defendant’s Web sites.
  • Margae, Inc v. Clear Link Technologies, LLC.
    Defendant refused to pay this Search Engine Optimization-service firm’s bill.

I have worked in the area of Search Engine Optimization for over 20 years. In addition to SEO for Dummies (7 editions since 2003), I have also created three video courses on Search Engine Optimization running on Lynda.com/LinkedIn Learning, and my Search Engine Optimization course on Udemy.com is one of the top the top-ranked SEO courses, with over 30,000 students.

I’m the author of literally dozens of books about working and doing business online, such as the Complete Idiot’s Guide to the Internet (7 editions from 1993 – 2000), the Complete Idiot’s Guide to the World Wide Web (1995), The Official Netscape JavaScript Book, and many others.

Learn about Peter Kent’s Search Engine Optimization Consulting Services here.

Find out about Peter Kent’s Search Engine Optimization Experience here.

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Call Today: 720-771-3246. Or contact me here.


Peter Kent, Search Engine Optimization Expert Witness Services

Peter Kent is a consulting expert witness working in various Internet-related areas; he has worked as an Internet Expert Witness, SEO Expert Witness, Search Engine Expert Witness, Ecommerce Expert Witness, Online Marketing Expert Witness, PPC Expert Witness, and so on. If you are trying to find an expert witness, a testifying expert witness, a litigation expert witness or expert witnesses to help you with expert witness testimony, expert witness reports, an expert witness deposition, or expert witness testimony, contact Peter Kent to learn about his expert witness service now at 720-771-3246.

If you’ve been looking for an expert witness in a directory of expert witnesses, or one of the many expert witness directories or an expert witness directory in order to find expert witness help in your online litigation case, look no further. Peter Kent’s Expert Witness Services includes expert witness reports; as a professional writer he can provide a clear, concise expert witness report very quickly. He has served as a Pay Per Click Advertising Expert Witness, an E-commerce Expert Witness, an Online Commerce Expert Witness, a Search Engine Optimization Expert Witness, an expert witness consultant, and more.