I provide SEO Expert Witness Services (that is, Search Engine Optimization Expert Witness services) to law firms involved in litigation related to SEO (Search Engine Optimization) technology or business.

I have been involved in SEO for a long time; I began in 1998 or 1999 (I was on the Internet starting in 1993, when I wrote the Complete Idiot’s Guide to the Internet), wrote the best selling Search Engine Optimization for Dummies in 2003, have written 6 more editions since then (it’s now called SEO for Dummies, with the most recent edition published late in 2019). I’ve also provided SEO consulting services to numerous companies, including Amazon, Zillow, Avvo, Lonely Planet, Dunn & Bradstreet, and literally hundreds of small- and medium-size companies.

As for SEO Expert Witness services, I’ve worked on numerous cases over the years, such as:

  • HoneyBaked Ham Co, Inc v Honey Baked Ham, LLC
    SEO, PPC, and Google Shopping issues.
  • Louis Bacon v. Peter Nygård
    Defendant allegedly used SEO to defame Plaintiff.
  • International Metaphysical Ministry v. Wisdom of The Heart Church
    Defendant accused of “black hat” SEO that damaged Plaintiff.
  • ZipfWorks, Inc. v. PromoCodeWatch, LLC
    Alleged theft of SEO-related trade secrets.
  • Unimed International, Inc. v. Dermagist, Inc., et al.
    SEO issues related to a sham-review Web site disparaging Plaintiff.
  • Select Comfort Corporation v. John Baxter & Dires, LLC d/b/a Touch Beds & Personal Comfort Beds
    I worked as an SEO Expert Witness in this case looking at both SEO and PPC issues related to use of Plaintiff’s mark.
  • The Universal Church v. The Universal Life Church/ULC Monastery et al
    The use of Plaintiff’s marks in various Web-site elements for SEO purposes.
  • IPR (Inter Partes Review) of U.S. Patents 8,478,746, 8,135,706, 8,478,700
    SEO-software patents.
  • Karl D. Shehu and Shehu LLC, v. William Adams et al
    Related to Plaintiff’s SEO practices.
  • DR Distributors, LLC v. 21 Smoking, Inc. et al
    The use of SEO keywords in meta tags.
  • Bradley S. Cohen v. Ross B. Hansen, Northwest Territorial Mint, S. Firebaugh
    The use of SEO in order to boost defamatory Web sites in the search results. I testified at trial as a Search Engine Optimization Expert Witness. My client won a $38M judgement.
  • Quia Corporation v. Mattel, Inc.
    SEO effects of Defendant’s use of Plaintiff’s trademark.
  • Margae, Inc v. Clear Link Technologies, LLC.
    Defendant refused to pay this SEO-service firm’s bill.
  • International Oddities Inc v. Brian Petruzzi et al.
    Use of Plaintiff’s trademark throughout Defendant’s Web sites.

I have worked in the area of Search Engine Optimization (SEO) for over 20 years. In addition to writing SEO for Dummies (7 editions since 2003), I also have three video courses on SEO on Lynda.com/LinkedIn Learning, and I have one of the top-ranked SEO courses on Udemy.com, with over 30,000 students.

I’m also the author of Pay Per Click Search Engine Marketing for Dummies, and have written about SEO in various other books and publications.

I’m the author of literally dozens of books about working and doing business online, such as the Complete Idiot’s Guide to the Internet (7 editions from 1993 – 2000), the Complete Idiot’s Guide to the World Wide Web (1995), The Official Netscape JavaScript Book, and many others. I have testified in deposition 36 times, and in court 10 times.

Learn about Peter Kent’s SEO Consulting Services here.

Find out about Peter Kent’s SEO Experience here.


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Peter Kent, SEO Expert Witness Services

Peter Kent is a consulting expert witness working in various Internet-related areas; he has worked as an Internet Expert Witness, SEO Expert Witness, Search Engine Expert Witness, Ecommerce Expert Witness, Online Marketing Expert Witness, PPC Expert Witness, and so on. If you are trying to find an expert witness, a testifying expert witness, a litigation expert witness or expert witnesses to help you with expert witness testimony, expert witness reports, an expert witness deposition, or expert witness testimony, contact Peter Kent to learn about his expert witness service now at 720-771-3246.

If you’ve been looking for an expert witness in a directory of expert witnesses, or one of the many expert witness directories or an expert witness directory in order to find expert witness help in your online litigation case, look no further. Peter Kent’s Expert Witness Services includes expert witness reports; as a professional writer he can provide a clear, concise expert witness report very quickly. He has served as a Pay Per Click Advertising Expert Witness, an E-commerce Expert Witness, an Online Commerce Expert Witness, a Search Engine Optimization Expert Witness, an expert witness consultant, and more.